Do you teach about advertising with your students? How do you help students decode images and read text for influence and bias?
At our most recent Let's Do History Tour stop in Rapid City, South Dakota, curator and associate professor of history Kathy Franz discussed the history of advertising (with an emphasis on selected pieces spanning the history of advertising in the US that can be found on Flickr) and the Museum's "March Madness" event: we're featuring one advertising image per week on our Facebook page and on the website for our forthcoming exhibition on American business, called American Enterprise. I wanted to share these links with the full Let's Do History group, as I thought it might be fun to decode these as class warm ups. You might ask the following of any of these images:
What do you see? What is the product to be sold?
What persuasive techniques are being used? How is this product being described to consumers?
How effect is the piece? Might the same product be sold today (or is it sold today)? How is the advertising similar or different?
Let us know if you use any of the advertising images from the March madness program or from the Flickr page with your students. As the teachers in Rapid City heard, the team developing the American Enterprise exhibition is eager for thoughts and feedback on the content of the exhibition, so share your thoughts on these, or read the blog and share comments! As teachers at our stop in West Virginia heard when they talked with curator Nancy Davis, also a member of the American Enterprise exhibition team, the curatorial staff reads those blog comments and is eager to hear more from all of you!